Tips for using Facebook groups for business
Once your group reaches critical mass, it’ll take on a life of its own as members start conversations amongst themselves. But to get the most value from your group, it is important for you to engage regularly with members, whether by starting conversations/jumping into ones that are already underway.
One key benefit of having your own FB group is the opportunity to showcase your expertise & establish yourself as the go-to resource in your niche, make sure you do so regularly. Respond to questions, ask follow-up questions of your own& generally keep the conversations going.
One easy way to engage & get new members involved is to post regular welcome messages. The built-in welcome message feature lets you tag new members automatically, so you could introduce them to the group and let them know you are happy they have joined.
Keep things under control
Most people who join your group will likely do so with good intentions. But there’re always some spoilsports out there. And things could sometimes take a negative turn. It is up to you or your designated moderators and administrators to maintain a positive atmosphere that is welcoming and safe for all group members.
Start by creating a clear code of conduct for your group & posting it in a prominent place (such as a pinned post) so that everyone understands what is acceptable, and what is not. You don’t need to get too draconian, but be sure to lay out your expectations in a method that everyone can understand.
If things start to get heated within your group, you could use Facebook’s group administrator tools to temporarily black a member from posting/commenting, or permanently remove members who have violated your group’s rules. If one post in specific seems to be inspiring inappropriate comments, you can turn off commentson that post, delete it. If you have to remove a member, you could also choose to delete all of their past posts.
Learn from Group Insights
Once your group reaches 250 members or more, you will gain access to Group Insights, which couldsupport information about which posts are most engaging, what times create the best engagement among members.
These analytics could help you refine your Facebook groups business strategy over time so you could focus on what works best.
Collect user-generated content
Since group members know they are in a safe and regulated space, they may be more willing to share than they would be on other social media channels. Try asking the group members to share their favorite relevant content or give you feedback, and make sure to comment on & like what they share.
You can also create & upload documents like text files and spreadsheets within a Facebook group. These could be a great resource for organizing information & keeping it in a consolidated, easy-to-find location.
FB group documents are also helpful for collaboration on projects, brainstorming, or anything else, which could help establish your group as a place where ideas can flourish & connections can be made.
Gain customer insight
Your Facebook group is essentially a focus group of your best customers & potential customers, so it can be an important source of valuable opinions & insight that can help you identify pain points, hone in on what your customers like best, even come up with new product ideas.
Use social listening techniques to get a sense of what matters most to the group members. If you are seeking specific information/opinions on one topic, try posting a poll within the group to measure responses numerically.
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