Content Marketing Can Boost Your Affiliate Referrals

With the work that goes into affiliate marketing, creating compelling content for your audiences is often a forgotten piece of the puzzle.

But you can be missing out on a huge opportunity to drive referrals: According to DemandMetric, content marketing costs 62% less than traditional marketing & generates around three times as many leads.

When you create valuable content for your audiences and include affiliate links to the brands you are referring, it opens up the opportunity to get in front of new audiences & convert new sales.

To help kick-start content creation for your affiliate marketing efforts, here are four tactics you can get implement today:

Product reviews

Product reviews are a powerful way to show your audiences how you feel about a particular product or service – and they could have a huge impact on the purchasing decisions they make. In fact, 89% of consumers trust online reviews just as much as personal recommendations.

89% of consumers trust online reviews just as much as personal recommendations.

To make sure your product reviews help persuade your followers to try the product you are recommending, there’re a couple of best practices to keep in mind.

First, be sure to include a completely honest review that concentrates both the pros & cons. This way, your readers will have more realistic expectations of the products.

If you were to share a one-sided product review, it can do more harm than good – your referrals might expect a perfect product, and if those expectations are not matched, it could create a bad experience & damage your credibility.

In this review, they manage to support an honest recommendation by balancing the pros & cons of this anti-virus software.

By calling out the advantages of the product & including a “cons” section, they are able to attract the right consumers to the product & be upfront about why it is not the best purchase for others.

Another tip to keep in mind as you make your content? Include images and examples of how the product could be used.

The writers over at CNET do a great job of this in their Dark Sky weather app review.

By including several images of the app’s interface, this helps set accurate expectations for potential customers. They will know exactly what they’re buying, and how they could expect to use it.

As you craft your own reviews, consider what types of visuals you could use to accompany and support your content. And do not forget to include your affiliate link by hyperlinking any relevant keywords, images/the products name!

Video

When most people think about contents, they often go straight to blog posts, whitepapers &ebooks. However, a video is a great opportunity for content creators; according to Hubspot, 64% of users are more likely to buy a product online after watching a video. YouTube is the second most popular search engineafter Google.

While you could be intimidated by the idea of filming your own videos, creating video content does not have to be a hassle. Keep in mind that your first videos don’t need to be perfect and that you will get better the more you try.

As you embark on creating video contents for your affiliate marketing efforts, here are a couple of approaches you can take: a comparison video & a how-to video.

Comparison videos

Simply sharing your thoughts on a particular product/service is a good place to start with video, as this lets you endorse a particular brand

Sharing your thoughts on a particular product or service is a good place to start with video, as this

AWeber’s own customer & affiliate, Amy Schmittauer, does just that in her email comparison video review.

While Amy’s genuine endorsement speaks to pros & cons of both services, she ultimately recommends AWeber based on the fact that we support all features for trail users.

Interested in learning more about creating engaging video content? Learn more.

How-to videos

Creating step-by-step instructions on how to use a product/service is another effective way to provide valuable resources for current & prospective customers.

By demoing the product & providing viewers with a virtual hands-on experience, you are able to give them a behind-the-scenes look at how they could benefit from it.

John Corcoran, another one of AWeber’s affiliates, does a great job of using video as a platform to teach his audience how to set up a sign up form in AWeber:

This tactic is not only effective because it shows the value of the tool and helps spread the word about AWeber, it also helps current customers become more successful.

 

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